Advertising & PR

Grattis Världen was started in 2013 and is today one of Sweden’s major travel blogs with a clear focus on travel with a strong target group. The blog have about 35,000 visitors per month, where the average reader is a travel-interested woman between the ages of 25 – 60 who seeks inspiration and information before her and the family’s upcoming trips.

My vision is to use informative, inspiring and entertaining articles to let my readers discover new destinations, both domestic and foreign. But also with a focus on how the reader can benefit from loyalty programs to make the most of their vacation.

If you as an advertiser want to reach travel-interested Swedes who are looking for genuine travel destinations, you have come right! With my experience of digital marketing, content creation and influencer marketing at an international level. Can I help your company in the tourism industry to carry out tailor-made collaborations and campaigns that create curiosity and increase your sales. In addition, a collaboration with me contributes to your company’s SEO and visibility at Google.

Previous collaborations and assignments

Since 2019, I am one of the ambassadors for momondo in Sweden. Some other examples of companies I work with or have worked with are: Addnature, Blå Tåget and Flightright.

Hire me too

Blog Collaborations – Whether you want to promote a destination, service or product. I create a selling and brand-building content that is tailored to your wishes and needs. Prior to a collaboration, it is important that the following be followed:

    • The content should fit well and match other content on the blog.
    • I produce all content myself (pictures and graphics can be excluded).
    • Opinions and points of view are always my own and always go first.
    • Reviews, opinions and reviews are not available.
    • All collaborations are marked in some way.


You can get me the easiest by sending an email to Address:

Johan Östling
BOX 295
SE-114 79 Stockholm